Hello Tutor is a Social Impact Initiative committed to achieving meaningful improvement in education.
Social Impact Initiative’s harness business principles to generate positive social or environmental impact as a result of their core business model.
At the United Nations in 2015, more than 190 world leaders committed to 17 Sustainable Development Goals to be achieved by the year 2030.
Social Impact Initiatives are specifically focussed on making a contribution to the achievement of these United Nations endorsed, Sustainable Development Goals.
The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice.
Hello Tutor is focussed on achieving United Nations Sustainable Development Goal # 4, which aims to “Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”.
South African education is in crisis.
South African schools fare poorly when compared to global peers on almost every metric, and most of these children are ill-prepared for the world after school. More tragically, those who suffer the most from poor schooling are disproportionately disadvantaged children. (IRR May 2018).
In 2015, the Organisation for Economic Co-operation and Development (OECD) released a report ranking the education systems of 76 countries from around the world. The rankings were determined by examining how well students did in maths and science tests. South Africa performed dismally – of the 76 countries studied, the OECD said that the country had the 75th worst education system.
Only about seven percent of matric candidates will pass maths with a mark of more than 70%. If we consider that about 50% of children entering Grade one do not even make it to matric, these figures become even starker – only about three out of every 100 children entering grade one will leave matric with a maths mark of above 70%.
Improving education has major economic benefits. The OECD estimated that if all South African 15-year olds received a minimum level of education, the country’s gross domestic product (GDP) would be 26 times larger.
If we fail to fix our schooling system, the problems we face today – many of which seem insurmountable – will seem even more difficult to beat.
The outlook may seem gloomy, many may simply give up in despair, but there is hope.
For hope to translate into tangible progress we cannot approach the problem in the same old way and expect a different result.
The era of digitisation, often referred to as 4th industrial revolution utilises technologies such as cloud computing, mobility and application programming interfaces (API’s) to deliver platform-based solutions to various problems.
Hello Tutor uses these digital technologies in combination with high quality teaching to help address South Africa’s education crisis in a way that traditional methods have not.
Through an extensive teacher network, that reflects the demographic of the learner population, Hello Tutor has amassed over 1600 maths, science and other subject short form videos that can be accessed in three languages on a multitude of devices via the Hello Tutor website or mobile application.
Simply put, Hello Tutor is a digital learning platform that is used by high school pupils to stream short, affordable, quality video tutorials.
In effect, Hello Tutor is an education ecosystem which, through the use of technology, brings together teachers and learners effectively and efficiently in a manner beneficial to both parties.
Hello Tutor is a classic example of what is becoming known as an edu-tech company.
Teachers, professional tutors, lecturers, retired education professionals, relevant post-graduates (e.g. engineers, scientists, mathematicians), academics – in fact, anyone who can prove their ability to teach and who can create video tutorials of good quality, aligned with the South African CAPS syllabus can register as a teacher on the system.
Once registered, teachers create short video tutorials (ideally 5 to 15 minutes in length) on bite-sized chunks of the South African curriculum. They upload these videos onto the Hello Tutor platform, using dropdown menus to accurately classify the video tutorials.
Learners, looking for help with maths and science register and create a user profile. Using filtering tools, learners search the video library looking for the specific topics that they want to improve on. On finding relevant video content, they simply click a button and are able to watch high quality content.
The Hello Tutor platform incentivises teachers, tutors and other qualified individuals to contribute to the online educational library thereby allowing them to earn a passive income.
In Hello Tutor’s pay-as-you-go model of R 5.00 per video, teachers are paid R 2.00 out of the R 5.00 – this may not sound like a lot but 100 videos getting 100 purchases each per month would generate extra income for a teacher of R 20k per month!
Some teachers have over 300 videos uploaded on the Hello Tutor platform. Once a video has been uploaded, Hello Tutor commits to pay the teacher every time it is purchased - in perpetuity. Thus, enabling true passive income and a great way to reward teachers!
By design, Hello Tutor is platform-based, making it a highly scalable, easily replicable platform with the ability to impact the lives of millions of learners. This remains the core vision of the business. In the 18 months of being “live” Hello Tutor has amassed over 1600 video tutorials delivered in English, isiZulu and Afrikaans, covering Grade 8 to Grade 12. Over 400 of Hello Tutor’s video tutorials are taught in isiZulu.
To date Hello Tutor has touched the lives of well over 5000 South African learners. During this period, over 600 tutors have registered on the platform.
In addition to the teachers who register independently, Hello Tutor pursues partnerships with leading South African schools as a means of growing the teacher community on the platform.
Through “School Scheme Agreements”, selected schools use Hello Tutor at no cost to supplement traditional teaching, thereby providing a blended learning environment. In return for use of the platform, teachers at these schools make supplementary video tutorials that are then made available to the greater Hello Tutor student community. This approach serves to further augment the Hello Tutor video library, enabling the addition of new subjects.
Hello Tutor thrives on high volumes of users - the more tutors involved, the more video material is generated across various subjects, in multiple languages and in a variety of teaching styles. The more students using the site, the more videos are watched and the more teachers are rewarded.
It’s a win-win system that has the potential to change education in South Africa and bring the highest level of teaching to learners from the most disadvantaged backgrounds.
South African education is in a state of crisis.
This reality has dire consequences for the South African economy and for society at large in particular. Trying to solve this problem in the same old way is likely to yield the same disappointing results.
But, there is hope…
By embracing a new model that combines Social Impact Investment, Digital Platforms and High Quality Teachers, Hello Tutor seeks to remove inequality from education, thereby contributing to the United Nations Sustainable Development Goal that aims to “Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”.
Hello Tutor is more than just an edu-tech company, it an eco-system that mutually benefits all stakeholder’s.
Learners, teachers, partners, society - all benefit from this Social Impact Initiative.
Hello Tutor invites you to join the ecosystem and to make a positive contribution in improving the lives of millions of people through improved education.